How to Choose a Communications Material

Choose the material after defining the objective. Before choosing a format, ask what the audience should understand or do. A document handed out at a meeting, a poster in a window and an item distributed at an event are used in different ways.

Location also affects the decision. Consider viewing distance, lighting, time available and how the material will be transported, installed or stored. For indoor or outdoor use, constraints must be specified before choosing a material or finish.

Duration of use matters. A temporary campaign item may be assessed differently from a document that will be reused by several teams. Quantities, update frequency and intended life cycle belong in the brief.

Finally, keep things consistent with the rest of the brand. Existing files, colours, logos and graphic guidelines can guide the choice and help avoid creating disconnected pieces.

TETRA CHROME can review options with you based on this information; feasibility and specifications must be confirmed for each project.